Invite and Encourage
Use approachable language and energetic imagery to connect employment opportunity with confidence and readiness.
Design / Art/Creative Direction
National Youth Hiring Day
100,000 Opportunities and GetSchooled
Challenge
National Youth Hiring Day needed to turn online attention into participation in a virtual hiring event. Young people needed both an invitation and practical encouragement to feel ready to engage with employers.
Strategy
Creative addressed different moments in the journey: introduce the opportunity, build confidence, encourage registration, and remind people to participate. A shared visual system helped partners extend the campaign while keeping the message recognizable.
Creative Approach
The campaign combined expressive type, bright color, portrait photography, and direct messages such as “Put Your Best Self Forward.” Social ads, website content, video, and a partner toolkit created a connected path from awareness to registration and event participation.
My Role
Creative Director, collaborating with Bailey Gregory, Matt Anthes, Melissa Rogers, and Scott Cooper.
Collaborators
Creative Director: Reece Quiñones Art Director: Bailey Gregory VP of Digital: Matt Anthes Senior Video Producer: Melissa Rogers Motion Designer: Scott Cooper
The Approach
Insight into ideas.
Ideas into experience.
Build a Path to Participation
Adapt messages for discovery, registration, preparation, and event-day reminders across social, web, and video.
Equip Campaign Partners
Provide coordinated assets through a social-media toolkit so partners could help extend the campaign.
Make the Results Legible
Translate campaign and event metrics into an infographic that distinguishes reach, referrals, and participation.
Selected Creative
A closer look
at the work.
Selected project artwork
An example from the original project portfolio.
View the Artwork ↗The visual system in use
An example from the original project portfolio.
View the Artwork ↗Partner Toolkit
Campaign materials helped partners extend a consistent invitation to young job seekers.
View the Artwork ↗Campaign and Event Results
The May 7, 2020 infographic reports reach, digital referrals, and event participation for the broader team effort.
View the Artwork ↗Motion & Storytelling
Watch the work.
National Youth Hiring Day Promo
A 15-second motion-graphics promo for the 2020 National Youth Hiring Day campaign.
The Result
Creative with
a clear purpose.
The May 7, 2020 campaign and event results infographic reports 12.9 million impressions, 145,000 digital-campaign referrals, and 4,582 event participants. These figures describe the broader team effort, not results attributable to creative direction alone.
12.9M
Impressions reported in the 2020 campaign infographic.
145K
Referrals from digital campaigns, as reported in the infographic.
4,582
Event-day participants reported in the infographic.