Match the Format to the Community Need
Develop communications around the task, whether finding a grant, understanding an issue, attending an event, or taking part in a campaign.
Design / Art/Creative Direction
OSI-Baltimore
OSI-Baltimore
Challenge
OSI-Baltimore worked across issues affecting opportunity, health, justice, and community life. The foundation needed to connect its work and its grantees with residents, partners, decision-makers, and supporters through many different campaigns and communications needs.
Strategy
Hatcher served as OSI-Baltimore’s communications partner from 2003 through its closure in 2023. Within that wider agency relationship, our creative team translated complex issues into accessible materials and experiences. The website organized programs and grants; reports made the work visible; campaign assets supported community participation; and anniversary materials helped tell the foundation’s legacy.
Creative Approach
My creative direction supported a broad relationship with the foundation, spanning website design, impact reports, publications, community campaigns, and events. The work needed to give distinct initiatives their own voice while maintaining a clear connection to OSI-Baltimore’s purpose.
My Role
Creative Director. I guided the creative work alongside Hatcher’s account, project management, UX, and design team.
Collaborators
Creative Director: Reece Quiñones Client Manager: Natasha Lesser Project Manager: Cate Watson Art Director: Bailey Gregory Senior UX Designer: Ernest Chua Designers: Khanh Pham, Lindsey Smith, Marzia Motta, Katelynne Vizcayno, Debbie Rappaport, and Annette Allen
The Approach
Insight into ideas.
Ideas into experience.
Connect Information and Storytelling
Pair clear information architecture with editorial design and human-centered storytelling. Publications and digital content gave the foundation’s work context and visibility.
Support the Foundation and Its Partners
Extend creative support into campaigns such as Baltimore Votes, working with the wider communications and digital team to reach people across channels.
Honor the Organization’s Legacy
Anniversary and farewell materials brought impact, community voices, and institutional history together in a coordinated event experience.
Selected Creative
A closer look
at the work.
A connected digital presence
View the Artwork ↗Impact Report Design
Editorial design brings the foundation’s work and leadership perspective into an accessible publication.
View the Artwork ↗Celebrating a Shared Legacy
The 2023 event program connects the foundation’s community impact with its anniversary and farewell.
View the Artwork ↗The Result
Creative with
a clear purpose.
The work reflects a sustained creative relationship within Hatcher’s broader partnership with OSI-Baltimore. Website, publication, campaign, and event materials helped the foundation and its partners communicate with the broader Baltimore community.