Clarify the Steps
Organize the chapter-startup process into a readable sequence.
Design
Student Chapter Infographic
ASCD Creative
Challenge
ASCD Constituent Services needed to show universities and colleges how to establish a student chapter without making the process feel difficult to navigate.
Creative Strategy
An infographic made the sequence visible. Breaking the setup process into clear steps created a resource that could be adapted for print and social media while retaining the same underlying explanation.
My Role
Art Direction and Design.
Collaborators
ASCD Constituent Services and ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Design the Explanation
Use visual hierarchy to help readers understand what comes next.
Adapt the Format
Rework the infographic for print and a social-media campaign.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The infographic became a reusable communication tool across digital, print, and social formats.