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Seeing the Shifts. Shaping the Strategy.

Seeing the Shifts. Shaping the Strategy.: portfolio overview. Read the Environment. Examine societal, audience, education, and policy shifts. Connect the Signals. Consider national trends alongside state and household realities. Inform the Strategy. Translate the analysis into audience, message, channel, and creative considerations.
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October 16, 2026
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Seeing the Shifts. Shaping the Strategy.

[vc_text_separator title=”Client”]Framework & Process Development

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Marketing Brand Navigator. Building Marketing Confidence Across Disciplines. Understand the Audience, Define the Brand, Create a Shared Reference.
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October 16, 2026
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Marketing Brand Navigator

[vc_text_separator title=”Client”]Framework & Process Development

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Designing for Behavior Change: portfolio overview. Understand the Context. Audience motivations, barriers, and lived conditions. Shape the Response. Relevant messages and practical support for action. Define Meaningful Progress. Measurement aligned with the intended behavior.
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October 16, 2026
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Designing for Behavior Change

[vc_text_separator title=”Client”]Framework & Process Development

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Adapting Advertising to Audience Uncertainty: Audience Decision Framework. Understand the mental model, identify decision needs, and design and learn.
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October 16, 2026
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Adapting Advertising to Audience Uncertainty

[vc_text_separator title=”Client”]Framework & Process Development

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Employer Brand & Recruitment Marketing: portfolio overview. Understand People. Audience insight and persona development. Define the Opportunity. Employer positioning and relevant messaging. Create and Learn. Creative expression, campaign delivery, and optimization.
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October 16, 2026
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Employer Brand & Recruitment Marketing

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Final Recommendations Report: The report brings the research together in recommendations for brand clarity and resident engagement.
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October 16, 2026
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M-NCPPC Prince George’s County Brand Study

[vc_text_separator title=”Client”]Maryland-National Capital Park and Planning Commission · Department of Parks and...

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