University Course · George Mason University · AVT 311
Graphic Design Methods and Principles
Explore how images, words, and space work together to communicate ideas. Apply design elements, attributes, and principles to make deliberate choices about composition, emphasis, hierarchy, and grids.
Who It Serves
University students developing a foundation in graphic design and visual communication.
What Learners Explore
Explore how images, words, and space work together to communicate ideas. Apply design elements, attributes, and principles to make deliberate choices about composition, emphasis, hierarchy, and grids.
Teaching Approach
Connect creative exploration with visual analysis. Students examine how design choices guide attention and communicate meaning, building a vocabulary for explaining and developing their own work.
A Framework in Practice
Elements, Attributes, and Principles
Connect the building blocks of design with the decisions that organize a composition. The selected teaching materials explore point, shape, space, emphasis, alignment, and grids through definitions and visual examples.
Selected Teaching Slides
A glimpse
inside the learning.
Selected excerpts from the teaching materials. Select a slide to view it at full size.
