Master Class · Hatcher
Designing Memorable Logos
Translate research into a design direction and move through concept development, refinement, and delivery with a clear rationale.
Who It Serves
Designers developing a more intentional approach to identity design.
What Learners Explore
Translate research into a design direction and move through concept development, refinement, and delivery with a clear rationale.
Teaching Approach
The sequence connects theory with decisions designers make in practice. Research gives exploration direction; iteration and presentation create opportunities to explain, challenge, and refine the work.
A Framework in Practice
Five-Stage Logo Design Framework
Creative brief → research and discovery → sketch, ideate, and design → present and refine → deliver. The accompanying research framework connects findings, audience insights, and brand attributes with design direction and validation.
Selected Teaching Slides
A glimpse
inside the learning.
Selected excerpts from the teaching materials. Select a slide to view it at full size.
