Southern Maryland National Heritage Area
Creative Direction
Reece Quiñones / 9th Collective
Ideas with perspective. Stories that connect. Creative work with purpose. Always curious. Always open-minded. Always a student.
Brand strategy, creative direction, design, and storytelling shaped by audience insight. I use research and campaign metrics to refine the message, strengthen the brand, and help every creative investment work harder.
Explore the work ↗A selection of the work
Many disciplines.
One considered approach.
Highlights + Google: Be Internet Awesome
Creative Direction
DC PCI: Stories That Support Families
Creative Direction
College of Southern Maryland: A Brand for What Comes Next
Creative Direction
The person behind the perspective
Creative leader. Brand strategist. Designer. Storyteller. Educator. Producer.
I’m Reece Quiñones. I connect audience research, brand strategy, storytelling, and hands-on design to help people understand, connect, and act. I use campaign insights to sharpen creative direction, evolve brands, and make better use of the investment behind the work.
My practice spans building and leading creative teams, developing new capabilities and lines of business, shaping concepts, writing and designing, teaching, mentoring, and exploring independent film. I’m especially interested in how emerging technologies can make learning more engaging, accessible, and effective. Sometimes I guide the work, sometimes I make it, and often I do both. Across these roles, I build the relationships and systems that help people do their best work.
More about Reece ↗