Frame the Annual Story
Connect the anniversary milestone with the organization’s work and educational purpose.
Design
ASCD Annual Report 2013
ASCD Creative Visit project: ar2013.ascd.org
Challenge
ASCD’s 2013 annual report needed to connect its 70th anniversary with the continuing promise of leadership and better learning experiences for children.
Creative Strategy
The Promise of Leadership became the organizing idea for a digital annual report. A parallax website gave the organization’s story a sequential, visual format rather than treating the report only as a static document.
My Role
Art Direction and Design.
Collaborators
Creative Direction: Gary Bloom. Designers: Greer Wymond and Lindsey Smith.
The Approach
Insight into ideas.
Ideas into experience.
Design for Digital Reading
Use the parallax format to create a visual progression through the report.
Coordinate the System
Bring typography, imagery, and content together across the digital presentation.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered a digital annual report built around The Promise of Leadership.