Connect Name and Meaning
Translate the personal origin of the name into a professional identity.
Design
Cogberry Creative Branding
Cogberry Creative
Challenge
Cogberry needed an identity that could represent a creative business and remain useful as its offering expanded from production into strategic communications.
Creative Strategy
The name combined family names, while the visual concept connected ideas and creativity. Adapting the original Cogberry Productions identity for Cogberry Creative preserved continuity as the business evolved.
My Role
Creative Direction and Design.
Collaborators
Cogberry Creative.
The Approach
Insight into ideas.
Ideas into experience.
Express Creative Connection
Use the relationship between ideas and creativity as the conceptual foundation.
Accommodate Growth
Adapt the identity as the company’s name and service offering expanded.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work delivered an evolving identity and business-card design that supported the company’s broader communications offering.