Research the Subject
Build the campaign around the information needs of adults who stutter.
Design
I Have a Voice Project
09 Creative Visit project: ihaveavoice.info
Challenge
Adults who stutter needed an accessible way to learn about stuttering and consider the role speech therapy might play in their lives.
Creative Strategy
Developed as my MFA thesis, I Have a Voice used a coordinated awareness campaign to make a complex personal topic approachable. Research informed a shared message across identity, website, motion graphics, infographic, thesis book, and presentation. Scriptwriting and storyboards connected the research to a clear visual narrative, with each format providing a different way to engage with the subject.
My Role
Research, Creative Direction, Scriptwriting, Storyboarding, Design, and Motion Graphics.
Collaborators
Independent MFA project.
The Approach
Insight into ideas.
Ideas into experience.
Shape the Story
Translate research into a focused message, then use scripts and storyboards to plan the relationship between words, imagery, and sequence.
Create a Shared Voice
Connect the identity and message across the website, motion graphics, infographic, thesis book, and presentation.
Build an Integrated Campaign
Use motion to introduce the subject and a shareable infographic to provide a compact visual entry point into the wider thesis project.
Selected Creative
A closer look
at the work.
Motion & Storytelling
Watch the work.
I Have a Voice Video
The Result
Creative with
a clear purpose.
The MFA thesis produced an integrated, research-based awareness campaign encompassing identity, website, motion-graphics video, infographic, thesis book, and presentation.