Connect the Documents
Give the framework and annual report a shared presentation.
Design
ASCD Compact and Annual Report
ASCD Creative
Challenge
ASCD needed to present the Whole Child Framework alongside its annual report in a package that could explain the idea and give readers a useful reference.
Creative Strategy
The package connected a commissioned report, annual report, and poster through both content and physical design. The annual report sat in the back of the larger report, while a pocket held the Whole Child tenets poster.
My Role
Art Direction and Design.
Collaborators
Creative Direction: Gary Bloom. ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Design the Physical Experience
Plan pockets and inserts so the package works as a coordinated set.
Support Continued Use
Include a poster that keeps the Whole Child tenets visible beyond the report.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered a commissioned report, annual report, poster, and envelope as one integrated print package.