Define the Theme
Give each catalog a clear educational focus.
Design
ASCD Specialty Catalogs
ASCD Creative
Challenge
ASCD’s expanding resource collection needed targeted catalogs that could help educators find a connected set of products around a specific educational need.
Creative Strategy
The catalogs organized products by education theme rather than presenting an undifferentiated inventory. This made the editorial structure part of the marketing strategy: the collection itself communicated a more complete solution.
My Role
Art Direction and Design.
Collaborators
ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Curate the Collection
Group related resources to show how they can support a shared need.
Unify the Package
Connect the catalog design with custom envelopes and distribution materials.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work delivered themed catalogs and custom envelopes for targeted product marketing.