Organize the Story
Translate the strategic vision into a coherent narrative.
Design
ASCD Brand Story & Marketing Collateral
ASCD Creative
Challenge
ASCD needed to communicate its strategic vision to staff, partners, and customers while supporting partnership marketing with clear, consistent materials.
Creative Strategy
The ASCD Story translated the organization’s strategic vision into an illustrated narrative. James Yang’s illustrations connected the booklet, buttons, and poster. Complementary corporate flyers used clear hierarchy and a recognizable ASCD identity to present partnership offerings in a compact format.
My Role
Art Direction and Design.
Collaborators
ASCD Story booklet and supporting materials: Creative Direction, Gary Bloom; Illustration, James Yang. Corporate flyers: ASCD Creative. Art Direction and Design across both projects: Reece Quiñones.
The Approach
Insight into ideas.
Ideas into experience.
Connect Illustration and Message
Use illustration to make the organization’s ideas tangible and memorable.
Extend the Narrative
Carry the visual story from the booklet into buttons and a poster.
Support Partnership Marketing
Apply clear message hierarchy and ASCD’s visual identity to compact partnership flyers.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work delivered an illustrated brand-story booklet, buttons, and poster for sharing ASCD’s strategic vision, alongside corporate flyers supporting partnership marketing.