Start with the Educator’s Need
Use a direct question to introduce the value of concise, practical resources.
Design
ASCD Arias Microsite
ASCD Creative
Challenge
ASCD’s new Arias short-book line needed a distinct introduction that connected with educators looking for practical answers to immediate concerns.
Creative Strategy
The question “What keeps you up at night?” anchored the product story. The microsite established the sub-brand’s look and feel, which then extended into advertising, flyers, and a promotional video.
My Role
Art Direction and Design.
Collaborators
ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Establish the Sub-brand
Develop the visual language through the microsite.
Extend the Launch
Carry the same product story into ads, flyers, and promotional video.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered a microsite and coordinated marketing materials for the Arias product line.