Define the Promise
Connect expertise and value in a memorable name and identity.
Design
Maintenance IQ Visual Brand
Maintenance IQ
Challenge
A new handyman service in Tallahassee needed a name and identity that communicated knowledge, capability, and affordable quality.
Creative Strategy
Maintenance IQ brought the service promise into the name itself. The identity then had to work wherever a local service business is encountered, from a shirt or vehicle magnet to a flyer or lawn sign.
My Role
Art Direction and Design.
Collaborators
Maintenance IQ.
The Approach
Insight into ideas.
Ideas into experience.
Design for Recognition
Create a mark suited to both close-up and distance viewing.
Build the Launch Kit
Extend the system across business cards, shirts, flyers, door hangers, signs, magnets, and mugs.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered a coordinated visual brand and practical marketing materials for the business launch.