Design for Reference
Prioritize information that readers need to locate quickly.
Art/Creative Direction
ASCD Quick Reference Guides
ASCD Creative
Challenge
ASCD needed to present expert educational guidance in a compact format that could be used individually or in a group learning setting.
Creative Strategy
The laminated guide format made information organization central to the product. Clear hierarchy and consistent presentation helped connect practical tips with a physical resource designed for repeated reference.
My Role
Art Direction and Design, including UX, product concept, marketing, and social media.
Collaborators
Senior Creative Director: Gary Bloom. Designer: Lindsey Smith.
The Approach
Insight into ideas.
Ideas into experience.
Build a Consistent Format
Connect instructional tips and explanations within a compact laminated guide.
Support the Product Launch
Extend the product identity into marketing and social materials.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered product-design and promotional work for ASCD’s Quick Reference Guides.