Connect Event and Mission
Give the conference message a broader educational purpose.
Art/Creative Direction
ASCD Conference Video
ASCD Creative
Challenge
ASCD needed a conference video that built awareness of the event while connecting it to the organization’s mission.
Creative Strategy
The script provided the narrative foundation for the video production team. Art direction and After Effects text treatments helped connect the mission-led message with the finished visual presentation.
My Role
Art Direction and Scriptwriting.
Collaborators
Senior Creative Director: Gary Bloom. Production: ASCD Video and Multimedia Team. Text-effects collaboration: ASCD design team.
The Approach
Insight into ideas.
Ideas into experience.
Write the Narrative
Develop the script as the foundation for production.
Coordinate the Visual Treatment
Work with the video team on art direction and animated typography.
Selected Creative
A closer look
at the work.
Motion & Storytelling
Watch the work.
ASCD Annual Conference Video
The Result
Creative with
a clear purpose.
The work delivered a conference-awareness video through collaboration between the creative and video teams.