Document the process
Make the steps and handoffs visible to the team.
Strategic Leadership
Design Process Guide
ASCD Creative
Challenge
ASCD Creative supported many programs, products, and services, each with production needs that required clear coordination.
Creative Approach
A regularly updated process guide organized the department’s workflows and provided a shared reference for improving how work moved through the team.
My Role
Design management, collaborating with ASCD Creative designers.
Collaborators
Design Management: Reece Quiñones Designer: ASCD Creative designers
The Approach
Insight into ideas.
Ideas into experience.
Create a common reference
Give collaborators a consistent starting point for planning and production.
Keep improving
Revisit the guide as workflows and needs change.
Selected Creative
A closer look
at the work.
Selected project artwork
An example from the original project portfolio.
View the Artwork ↗The visual system in use
An example from the original project portfolio.
View the Artwork ↗The Result
Creative with
a clear purpose.
The guide supported a more consistent approach to creative production and ongoing process improvement.