Understand the problem
Frame the need through user research, personas, and competitive context.
Strategic Leadership
UX Process
ASCD Creative
Challenge
Digital product teams needed a repeatable way to connect user needs, design decisions, and operational priorities.
Creative Approach
The UX process linked problem definition, interviews, personas, competitive analysis, content strategy, task analysis, user flows, prototyping, and testing.
My Role
Design management. I brought a structured UX approach into ASCD Creative’s digital work.
Collaborators
Design Management: Reece Quiñones
The Approach
Insight into ideas.
Ideas into experience.
Structure the experience
Connect content, tasks, user flows, and a minimum viable product.
Prototype and learn
Use wireframes, prototypes, and testing to refine design decisions.
Selected Creative
A closer look
at the work.
Selected project artwork
An example from the original project portfolio.
View the Artwork ↗The visual system in use
An example from the original project portfolio.
View the Artwork ↗The Result
Creative with
a clear purpose.
The process established a shared sequence for investigating, designing, and testing digital experiences. The Elevate case study shows a related product exploration.