Frame the need
Explore the role of recognition and feedback in educators’ working lives.
Design
ASCD Elevate App
ASCD Creative
Challenge
ASCD explored how a mobile product could help school leaders and teachers use recognition and positive feedback to support their teams.
Creative Approach
The Elevate concept connected user-experience research, product definition, and interface design in a business-case presentation.
My Role
Art direction, UX leadership, product development, and design, collaborating with ASCD Creative.
Collaborators
Art Direction, User Experience Lead, Product Development, and Design: Reece Quiñones Designers: ASCD Creative
The Approach
Insight into ideas.
Ideas into experience.
Develop the experience
Connect user needs with product features and interaction concepts.
Present the concept
Bring the research, design, and product rationale into a proposal.
Selected Creative
A closer look
at the work.
Selected project artwork
An example from the original project portfolio.
View the Artwork ↗The visual system in use
An example from the original project portfolio.
View the Artwork ↗The Result
Creative with
a clear purpose.
The work produced an app concept and UX study to support a product decision. It is presented as product exploration, rather than a claim of a launched app.