Define the Brand Idea
Connect the company’s name with its commitment to high standards.
Design
High Bar Branding
High Bar Communications
Challenge
High Bar Communications needed a visual identity that expressed its standards while accommodating public relations, media relations, and publications.
Creative Strategy
The identity used the letter H and the idea of setting a high bar as a concise visual foundation. The design had to communicate a unified company without reducing it to a single service.
My Role
Creative Direction and Design.
Collaborators
High Bar Communications.
The Approach
Insight into ideas.
Ideas into experience.
Resolve the Symbol
Bring the H and the high-bar concept into a recognizable mark.
Apply the Identity
Carry the design into business cards and core identity materials.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project produced a logo and business-card design for a multidisciplinary communications firm.