Structure the Story
Organize the initiative’s work into a clear progression for a short video.
Design
Change the Equation Video
Change the Equation
Challenge
Change the Equation needed to communicate the first two years of an initiative connecting business and education around STEM literacy.
Creative Strategy
The video turned a broad organizational story into a visual sequence. Wireframes, storyboards, and design established the structure for collaboration with the script, motion, and voiceover team.
My Role
Creative Direction and Design.
Collaborators
Script and project management: Barbara Michelman. Motion: Dema Design / Gen Konecnik. Voiceover: Todd Johnson.
The Approach
Insight into ideas.
Ideas into experience.
Design the Sequence
Use wireframes and storyboards to connect information, imagery, and pacing.
Collaborate on Production
Coordinate design with script, animation, and voiceover contributions.
Selected Creative
A closer look
at the work.
Motion & Storytelling
Watch the work.
Change the Equation Video
The Result
Creative with
a clear purpose.
The work delivered a video presentation of the initiative’s first two years, supported by wireframes, storyboards, and visual design.