Identify the Metaphor
Use growth as a connection between teacher development and student learning.
Design / Book Design
The Inspired Teacher
ASCD Creative
Challenge
The Inspired Teacher needed a cover that communicated the development of both teachers and students through an inviting, memorable image.
Creative Strategy
The design centered on growth. Desaturating the teacher’s hands directed attention to the plant, allowing the image to carry the book’s central idea while keeping the title clear.
My Role
Book Design, including covers and interior sample-chapter design.
Collaborators
Creative Direction: Gary Bloom. ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Direct Visual Attention
Reduce color in the hands so the plant becomes the focal point.
Connect Cover and Interior
Extend the editorial approach into a sample chapter for the 6 × 9 book.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered cover designs and an interior sample chapter grounded in the idea of growth.