WSCC Promo Video

When the Centers for Disease Control and Prevention (CDC) came to ASCD to explore combining its coordinated school health approach with ASCD’s Whole Child approach, it was a welcome challenge. The work called for a shared visual language that could help educators and health professionals see how their efforts connect around the needs of each child.

Health and education often operate separately, even though both shape a child’s ability to learn and thrive. The Whole School, Whole Community, Whole Child (WSCC) model brought those perspectives together. Our creative challenge was to make a complex framework clear enough to introduce, discuss, and use across different audiences.

I served as Art Director for the video and contributed to the script as part of the team. We needed to explain why the model mattered before asking viewers to understand its structure. The story moves from the separation of health and education to a shared framework, then introduces the model in layers. That sequence gives viewers a way into the ideas instead of presenting every element at once.

The animation first establishes the two approaches, then builds the ten school health components, the community connection, and the five Whole Child tenets. It ends with the child at the center. Each stage reinforces the same idea: the parts work together, and the child is the reason for the system.

Art Director for the video and supporting pieces; scriptwriter as part of the team. Art Director/Designer on the WSCC model.

Model: Lead Designer, Lindsey Heyl; Art Director/Designer, Reece Quiñones. Supporting pieces: Art Director, Reece Quiñones. Senior Creative Director: Gary Bloom. Design: Greer Wymond. Motion: Dema Design / Gen Konecnik.