Unite the approaches
Translate the relationship between coordinated school health and Whole Child into a shared visual framework.
Art/Creative Direction
Whole Child and WSCC Identity and Branding
ASCD Creative
Challenge
When the Centers for Disease Control and Prevention (CDC) came to ASCD to explore combining its coordinated school health approach with ASCD’s Whole Child approach, it was a welcome challenge. The work called for a shared visual language that could help educators and health professionals see how their efforts connect around the needs of each child.
The Strategic Opportunity
Health and education often operate separately, even though both shape a child’s ability to learn and thrive. The Whole School, Whole Community, Whole Child (WSCC) model brought those perspectives together. Our creative challenge was to make a complex framework clear enough to introduce, discuss, and use across different audiences.
Art Direction and Model Design
I was Art Director/Designer on the model, working with Lead Designer Lindsey Heyl. The visual hierarchy needed to explain the relationships: the child at the center; healthy, safe, engaged, supported, and challenged as the Whole Child tenets; ten school health components surrounding them; and community support around the outside. The design makes those connections visible in a single framework.
A System Across Formats
As Art Director on the supporting pieces, I helped carry that visual logic into the publication, flyer, poster, and introductory video. Consistent color, terminology, and structure let each piece reinforce the same story while serving a different purpose, from a quick introduction to a more detailed explanation.
My Role
Art Director/Designer on the WSCC model. Art Director on all supporting pieces. Team scriptwriter for the introductory video.
Team
Model: Lead Designer, Lindsey Heyl; Art Director/Designer, Reece Quiñones. Supporting pieces: Art Director, Reece Quiñones. Senior Creative Director: Gary Bloom. Design: Greer Wymond. Motion: Dema Design / Gen Konecnik.
The Approach
Insight into ideas.
Ideas into experience.
Define the hierarchy
Use nested layers to explain how the child, school, and community connect.
Extend the system
Maintain a consistent visual language across explanatory materials and motion.
Selected Creative
A closer look
at the work.
A connected model, centered on the child
The layered model places the child and five Whole Child tenets at the center, surrounded by coordinated school health components and the community.
View the Artwork ↗Whole Child state profile
Historical North Carolina profile, showing the report’s information hierarchy. Data reflect the original publication.
View the Artwork ↗
WSCC poster
The 24 × 36-inch poster makes the complete model available as a shared visual reference. Art Direction: Reece Quiñones.
View the PDF ↗
WSCC overview publication
The 16-page publication explains the relationship between learning and health and introduces the framework in greater depth. Art Direction: Reece Quiñones.
View the PDF ↗
WSCC introductory flyer
A concise, two-page introduction brings the model and its purpose together in a format for quick reference and distribution. Art Direction: Reece Quiñones.
View the PDF ↗
Whole Child visual reference guide
This working draft documents the visual system behind the supporting materials. Shown as a process artifact. Art Direction: Reece Quiñones.
View the PDF ↗The Result
Creative with
a clear purpose.
Introduced in 2014, the WSCC model remains in use today as CDC’s framework for addressing health in schools. It connects education, health, families, and communities around the needs of each child. Our model design and supporting materials made those relationships visible through a consistent visual system. I’m proud to have contributed to a framework that continues to connect learning and health more than a decade later.
2014
WSCC model introduced
10
Connected school health components
5
Whole Child tenets