Organize useful resources
Support a digital destination for literacy and mathematics teaching materials.
Art/Creative Direction
EduCore Website and Grant Report
ASCD Creative
Challenge
Educators needed practical resources to help translate new academic standards into classroom practice.
Creative Approach
EduCore combined a digital resource experience with identity, marketing, and a grant report. The report used editorial hierarchy and graphics to explain the project’s development and supporting work.
My Role
Art direction. Gary Bloom provided senior creative direction; Lindsey Smith led the report design with ASCD Creative and a wider editorial, technical, and production team.
Collaborators
Art Direction: Reece Quiñones Senior Creative Director: Gary Bloom Designer: Lindsey Smith, lead designer/EduCore Report (ASCD Creative designers)
The Approach
Insight into ideas.
Ideas into experience.
Connect brand and experience
Carry the identity through website and promotional materials.
Explain the work
Translate the project’s development into a structured editorial report.
Selected Creative
A closer look
at the work.
Framing the need
A selected page from the 2014 EduCore report.
View the Artwork ↗Explaining the project
A selected page connecting the EduCore story with the report’s editorial system.
View the Artwork ↗The Result
Creative with
a clear purpose.
The project delivered a website, supporting creative, and a grant report.