Clarify the Product
Present the value of a combined professional-learning offer.
Art/Creative Direction
ASCD Activate Product Development
ASCD Creative
Challenge
ASCD Activate brought professional-learning resources together in one product. Its identity and experience needed to make that broad offer understandable and approachable.
Creative Strategy
The creative system connected product definition, web experience, and marketing. Coordinating the logo, print materials, and web design gave the offer a recognizable identity across the places educators would encounter it.
My Role
Art Direction, collaborating on product concept, UX/UI, design, and marketing.
Collaborators
Senior Creative Director: Gary Bloom. Print Lead: Melissa Johnston. Logo Design: Donald Ely. Web Lead: Khanh Pham.
The Approach
Insight into ideas.
Ideas into experience.
Coordinate the Experience
Connect identity, print, and web design through one creative direction.
Support Introduction
Translate the product concept into marketing materials for educators.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work produced a coordinated identity, digital design, and marketing system for ASCD Activate.