Define the Choice
Frame the product around the ability to select professional-learning resources.
Art/Creative Direction
ASCD QuickKit Product Development
ASCD Creative
Challenge
ASCD QuickKit needed to communicate a customizable professional-learning platform that brought print and digital resources together for schools and districts.
Creative Strategy
Choice was central to the product story. The creative and UX work needed to make a configurable collection feel coherent, while marketing explained how different resources could come together in one professional-learning offer.
My Role
Art Direction and Design, collaborating on product concept, UX/UI, and marketing.
Collaborators
Senior Creative Director: Gary Bloom. Lead Designer: Lindsey Smith.
The Approach
Insight into ideas.
Ideas into experience.
Connect Print and Digital
Present different resource types as parts of one customizable offering.
Explain the Product
Carry the concept into design and marketing materials.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered product-design and marketing work for the QuickKit professional-learning platform.