Unify the Collection
Present ten books as one purposeful toolkit.
Art/Creative Direction
Teacher Toolkit Packaging
ASCD Creative
Challenge
ASCD and LightSwitch Learning needed packaging for a Teacher Toolkit containing ten ASCD books, with an accelerated delivery schedule.
Creative Strategy
The package turned a group of individual titles into one recognizable offer. Concept development and package design had to communicate the collection clearly while supporting the practical demands of production.
My Role
Art Direction and Concept Development.
Collaborators
Senior Creative Director: Gary Bloom. Designer: Khanh Pham. ASCD and LightSwitch Learning.
The Approach
Insight into ideas.
Ideas into experience.
Design the Package
Give the collection a clear identity and a usable physical format.
Coordinate Delivery
Resolve the design within the accelerated production schedule.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered the Teacher Toolkit packaging on the schedule and budget recorded in the original project account.