Organize Around Classroom Topics
Use the topic-pack structure to group related resources and give educators a clear starting point.
Art/Creative Direction
myTeachSource Digital Project
ASCD Creative
Challenge
ASCD myTeachSource brought classroom-focused professional learning into monthly topic packs. Articles, videos, checklists, rubrics, and reproducibles needed to feel like a useful, navigable resource for busy educators.
Product and Creative Strategy
The design opportunity was to connect discovery with classroom use. Topic-led organization gave the content a clear frame; consistent presentation helped varied resource formats feel part of the same product. Marketing and social materials introduced the offer and connected it with the digital experience.
My Role
Art Direction, including concept development and collaboration on UX/UI, design, marketing, and social media.
Collaborators
Senior Creative Director: Gary Bloom. Web design: Melissa Johnston and Thomas Lytle.
Dashboard Exploration
An archived dashboard concept, carrying the Teacher Express working name, explores how a personalized landing page could bring topic discovery, notifications, favorites, notes, and account settings together. It shows the design thinking behind giving educators a useful starting point and reasons to return to the resource.
The Approach
Insight into ideas.
Ideas into experience.
Connect Multiple Content Formats
Bring articles, videos, checklists, and reproducibles into a coherent interface while retaining their distinct uses.
Connect the Product and Its Promotion
Carry the product’s visual language into marketing and social creative so the promise of practical professional learning continues into the experience.
Selected Creative
A closer look
at the work.
Product Experience
Historical myTeachSource product-design presentation.
View the Artwork ↗Topic-led Content
Historical myTeachSource product-design presentation.
View the Artwork ↗Interface Design
Historical myTeachSource product-design presentation.
View the Artwork ↗A Connected Digital Product
Historical myTeachSource product-design presentation.
View the Artwork ↗
Archived Teacher Express dashboard concept from the myTeachSource design folder
View the Artwork ↗The Result
Creative with
a clear purpose.
The project brought product design, UX/UI, and promotional creative together around ASCD’s classroom-focused professional-learning resource. The selected historical screens show the digital design.