Define the Communication Task
Match the presentation approach to the audience and message.
Strategic Leadership
Custom Presentations
ASCD Creative
Challenge
ASCD needed presentations that could communicate organizational messages clearly to both internal and external audiences.
Creative Strategy
The presentation format was chosen in service of the message. Custom work across PowerPoint, Keynote, and After Effects allowed the team to vary pacing and visual treatment while maintaining a recognizable organizational voice.
My Role
Design Management.
Collaborators
ASCD Creative and internal presentation stakeholders.
The Approach
Insight into ideas.
Ideas into experience.
Develop the Visual Narrative
Use sequence, hierarchy, and pacing to organize the ideas.
Adapt the Delivery
Create work in PowerPoint, Keynote, or After Effects according to the presentation’s needs.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work supported a range of custom presentations for ASCD’s internal and external communications.