Understand the Report’s Purpose
Identify the message and the information readers need to review.
Strategic Leadership
Strategic Reports
ASCD Creative
Challenge
ASCD’s internal units and strategic partnerships needed reports that could communicate complex work through clear editorial and visual organization.
Creative Strategy
Design management connected report content with charts, graphics, and page hierarchy. The goal was to make the relationship between the narrative and its supporting information easier to follow.
My Role
Design Management.
Collaborators
ASCD Creative, organizational units, and strategic partners.
The Approach
Insight into ideas.
Ideas into experience.
Connect Text and Evidence
Use charts and graphics to support the written narrative.
Create a Coherent Document
Apply editorial hierarchy consistently across the report.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work produced designed reports, charts, and graphics supporting organizational and partnership communications.