Clarify the Relationships
Identify the connections among organizational goals, activities, and decisions.
Strategic Leadership
Strategic Infographics
ASCD Creative
Challenge
Leadership discussions at ASCD needed clear visual explanations of organizational strategies, processes, and goals. This included showing how the Whole Child commitment connected with ASCD’s areas of educational practice and communities of expertise.
Creative Strategy
Strategic infographics turned complex relationships into a shared visual reference. My role connected participation in strategic discussions with design management, helping the creative work express leadership decisions in a form others could understand. For Whole Child, a strategic graphic and supporting elevator speech connected ASCD’s communities of expertise to its central belief that every child should be healthy, safe, engaged, supported, and challenged.
My Role
Design Management and participation in ASCD strategic-team discussions.
Collaborators
ASCD creative leadership and senior-leadership stakeholders.
The Approach
Insight into ideas.
Ideas into experience.
Build the Visual Logic
Translate the discussion into a structured diagram or infographic.
Support Shared Understanding
Create a reference that communicates the strategy beyond the meeting.
Connect Purpose and Practice
For Whole Child, align a strategic graphic and concise elevator speech to show how ASCD’s educational purpose connects with its communities of expertise.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work delivered visual explanations of organizational strategies and processes, including a Whole Child strategic graphic and supporting elevator speech.