Review the Workflow
Consider how information moves through the creative process.
Strategic Leadership
Process Forms
ASCD Creative
Challenge
ASCD Creative needed to keep its project process clear and useful as the team continued to improve how work moved through the organization.
Creative Strategy
Process forms translated workflow expectations into practical tools. The design-management task was to support clear inputs and handoffs within an established process, rather than add unnecessary administrative work.
My Role
Design Management and process improvement.
Collaborators
Gary Bloom and ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Clarify the Inputs
Organize the forms around the information needed to move work forward.
Support Consistent Use
Create practical tools that fit the team’s established workflow.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work produced process forms supporting ASCD Creative’s project workflow.