Represent the Whole Experience
Bring academics and school spirit into the visual story.
Design / Book Design
Becoming a Great High School
ASCD Creative
Challenge
Becoming a Great High School needed a cover that conveyed both academic life and school spirit, a breadth difficult to communicate through one photograph.
Creative Strategy
A multi-image composition brought different parts of the high-school experience into one cover. Centering the title gave the varied imagery a stable focal point and supported a clear reading hierarchy.
My Role
Book Design, including cover and interior sample-chapter design.
Collaborators
Creative Direction: Gary Bloom. ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Balance Multiple Images
Use a centered title to organize the cover composition.
Extend the Editorial Design
Develop an interior sample chapter for the 7 × 9 book.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The work delivered a cover and sample chapter that presented high-school life through a coordinated group of images.