Set the Tone
Translate an instructional framework into a positive visual introduction.
Design / Book Design
Response to Intervention
ASCD Creative
Challenge
What Every School Leader Needs to Know About RTI needed a cover that introduced a complex instructional framework with a positive tone.
Creative Strategy
The cover direction emphasized possibility and support, consistent with the book’s focus on high-quality instruction and early attention to student needs. The design needed to remain approachable for school leaders while supporting a practical professional resource.
My Role
Book Design, including cover and interior sample-chapter design.
Collaborators
Creative Direction: Gary Bloom. ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Support the Reader
Establish a clear hierarchy for a professional education title.
Connect the Book System
Extend the cover direction into a sample chapter for the 7 × 9 format.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered a book cover and interior sample chapter for the RTI resource.