Start with the Information Need
Organize priority topics, supporting evidence, and next steps around the audience’s task. Sensitive public-health subjects required clarity in both content and presentation.
Design / Art/Creative Direction
CDC: Making Public Health Information Easier to Navigate
Centers for Disease Control and Prevention, National Center for Injury Prevention and Control
Challenge
Public health information must be understandable, useful, and easy to find across different devices. CDC’s Injury Center needed a digital-first approach to communicating complex and sensitive topics, including overdose prevention, adverse childhood experiences, and injury prevention.
Strategy
The broader engagement combined a digital-first communications strategy with content development, design, and usability testing. We considered the questions people brought to a page, the information they needed first, and how that experience changed on mobile. Infographics provided another way to explain data and prevention topics without relying on long-form text alone.
Design Approach
Working within CDC’s brand and content requirements, we connected page hierarchy, responsive design, and visual storytelling. The body of work included transportation-related content, budget information, prevention-topic pages, and infographics. Each format needed to make complex information easier to scan and use.
My Role
Creative Director, working with Hatcher’s team.
Collaborators
Hatcher, working with CDC NCIPC and Weber Shandwick/Powell Tate.
The Approach
Insight into ideas.
Ideas into experience.
Design for Mobile Use
Plan responsive hierarchy and navigation across desktop, tablet, and phone. Smaller screens made prioritization and scannability especially important.
Make Data Understandable
Use infographics and visual explanations to help audiences navigate prevention information. Connect the graphics with the larger content and communications system.
Connect Design with Testing
Work with the content and UX team to refine the digital experience through usability testing and review, while retaining CDC’s visual and editorial requirements.
Selected Creative
A closer look
at the work.
Responsive Website Design
A coordinated presentation of the Injury Center experience across desktop, laptop, and mobile.
View the Artwork ↗Mobile Content
Topic information and prevention resources arranged for smaller screens.
View the Artwork ↗Desktop and Mobile
Related views show how the page structure adapts across devices.
View the Artwork ↗Public Health Infographics
A family of graphics organizes prevention topics and data into visual explanations. Historical work shown.
View the Artwork ↗Topic and Resource Pages
Related page designs organize public-health information and resources within CDC’s digital system.
View the Artwork ↗Mobile Information Hierarchy
Mobile page presentations show how content priorities and visual explanations adapt to a smaller screen.
View the Artwork ↗The Result
Creative with
a clear purpose.
The engagement produced responsive page designs, digital communications materials, and infographics for CDC’s Injury Center. The historical work shown here demonstrates how content structure, visual explanation, and consistent design supported the broader public-health communications effort.