Translate Research into a Visual Story
Develop a visual approach that gives historical material context and makes the connection between policy decisions and people’s lives easier to follow.
Art/Creative Direction
Florida Policy Institute: Making Policy Visible
Florida Policy Institute
Challenge
Florida Policy Institute makes complex policy issues accessible to the people and communities they affect. Across the Florida Timeline and Working Floridians Tax Rebate initiatives, the challenge was to translate research into clear, engaging experiences: connecting policy history with its effects today and making the case for a proposed state Earned Income Tax Credit relevant at the county level.
Creative Approach
For the Florida Timeline, we connected visual storytelling with an explorable timeline. Collage, archival imagery, illustration, bold typography, and recurring graphic motifs established a shared language across the website and animation. The video introduces the larger story, while topic-based timelines invite deeper exploration. For Working Floridians Tax Rebate, Hatcher paired a dedicated microsite with 67 county-level one-pagers, bringing the policy story into a local context.
County-Level Advocacy
The Working Floridians Tax Rebate initiative supported awareness and advocacy for a proposed state Earned Income Tax Credit. Alongside the microsite, Hatcher developed 67 county-level one-pagers to support EITC advocacy across Florida. Together, these digital and print materials extended FPI’s policy communications from a statewide platform to individual counties.
My Role
Creative Director, working with Hatcher’s art direction, UX, and multimedia team to connect the visual story across the website and animation.
Collaborators
Florida Timeline team: Art Director, Melissa Johnston; UX Director, Ernest Chua. Created by the Hatcher team in collaboration with Florida Policy Institute. Timeline policy research and historical content were developed by FPI and its partners.
Explore the Project
The Approach
Insight into ideas.
Ideas into experience.
Organize for Exploration
Use policy topics, chronological event cards, and links to detailed accounts to support both an initial overview and deeper exploration.
Connect Web and Motion
Carry the visual language through sketches, storyboard development, animation, and the website so that the introduction and interactive experience feel connected.
Selected Creative
A closer look
at the work.
The Completed Website
A screenshot of the live homepage, captured in October 2026, shows the introductory video and stories of collective action.
View the Artwork ↗
Exploring Policy History
A screenshot from the live education timeline, captured in October 2026, shows contextual information and chronological event cards. The live initiative continues to evolve.
View the Artwork ↗Website and Visual Story
The website presentation connects the organization’s message with the wider visual system.
View the Artwork ↗Motion Presentation
A video mockup places selected sequences within the overall creative direction.
View the Artwork ↗Selected Frames
Historical imagery, typography, and graphic motifs carry the narrative.
View the Artwork ↗Storyboard Development
Early sketches explore sequencing, transitions, and visual emphasis.
View the Artwork ↗Motion & Storytelling
Watch the work.
The Florida Timeline
The introductory video published on the Florida Timeline website.
The Result
Creative with
a clear purpose.
The FPI work brought policy research into complementary digital, motion, and print formats. The Florida Timeline website and introductory video offer a visual introduction and a structured resource for exploring policy history. The Working Floridians Tax Rebate microsite and 67 county-level one-pagers supported public awareness and county-level advocacy for the proposed tax credit. The Timeline initiative launched in October 2022 and continues to develop under FPI; the website screenshots shown here capture the live site in October 2026.