Connect the Theme to the Organization
Translate the responsible-AI theme into an event identity grounded in NFHA’s palette and mission. Balance a technology-forward expression with the credibility of a civil-rights organization.
Art/Creative Direction
NFHA: Bringing Responsible AI Into Focus
National Fair Housing Alliance
Challenge
NFHA needed to bring technologists, policymakers, researchers, financial professionals, and civil-rights advocates together around responsible AI. The 2025 symposium also needed a cohesive identity across a complex three-day event, with a tight production schedule and many digital and physical touchpoints.
Strategy
The design task was to make a technically complex subject feel like one coherent event experience. We planned the identity across the attendee journey, from promotion and registration through on-site navigation and programming to recap videos. Shared templates helped speakers, sponsors, and event teams present information consistently.
Creative Approach
The visual direction connected the “AI in Government” theme with NFHA’s established identity. Purple and yellow, technology-inspired graphics, and a custom event logo created a recognizable system that could work on a registration screen, speaker template, printed program, or large stage backdrop.
My Role
Creative Director, working as part of Hatcher’s team.
Collaborators
Hatcher team, in collaboration with National Fair Housing Alliance.
The Approach
Insight into ideas.
Ideas into experience.
Design the Attendee Journey
Extend the system across promotional materials, registration, the event app, programs, signage, and stage environments. Each format needed to support a specific moment in the experience.
Build for Many Contributors
Speaker, sponsor, and session templates gave the wider team a common design language. Production coordination kept the identity consistent across digital and physical materials.
Extend the Event’s Life
Hatcher’s multimedia team captured interviews and event footage for three recap videos, carrying the symposium’s ideas beyond the room.
Selected Creative
A closer look
at the work.
Event Signage
A coordinated system connects directional and promotional materials.
View the Artwork ↗From Sketch to Stage
Sketches, renderings, and event photographs show the environment taking shape.
View the Artwork ↗Program Design
The printed program extends the event identity into a detailed attendee resource.
View the Artwork ↗Registration Experience
The digital registration presentation connects the event identity with the attendee journey.
View the Artwork ↗The Result
Creative with
a clear purpose.
The team delivered a coordinated identity and communications system across the 2025 symposium, supported by event production and multimedia storytelling. The selected work shows how creative direction connected promotion, registration, the physical environment, and the participant experience.