Find the Common Idea
Focus on making standards usable rather than illustrating one specific standard.
Design / Book Design
Making Standards Useful
ASCD Creative
Challenge
Making Standards Useful in the Classroom needed a cover that could speak to teachers working with different standards and measures.
Creative Strategy
The design used an abstract approach to keep the book relevant across classrooms. Its visual concept needed to suggest clarity and practical application without tying the resource to a single subject or standards system.
My Role
Book Design, including cover and interior sample-chapter design.
Collaborators
Creative Direction: Gary Bloom. ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Keep the Cover Broadly Relevant
Use abstraction to connect with educators across subjects and grade levels.
Develop the Reading System
Extend the cover direction into an interior sample chapter for the 8.5 × 11 format.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered a cover and sample chapter for a practical standards resource.