Interpret the Brief
Balance a bright, inviting tone with broad relevance to K–12 educators.
Design / Book Design
Where Great Teaching Begins
ASCD Creative
Challenge
The author and editors wanted a bright, engaging cover that could appeal across K–12 teaching without relying on a grade-specific image.
Creative Strategy
A seed concept suggested the beginning of an idea. An abstract visual approach gave the cover energy and allowed educators across grade levels to connect with the book’s focus on planning and teaching.
My Role
Book Design, including front and back covers and interior sample-chapter design.
Collaborators
Creative Direction: Gary Bloom. ASCD Creative.
The Approach
Insight into ideas.
Ideas into experience.
Develop the Metaphor
Use the seed as an abstract expression of a new beginning.
Carry the Concept Through
Connect the front cover, back cover, and sample chapter.
Selected Creative
A closer look
at the work.
The Result
Creative with
a clear purpose.
The project delivered the cover system and an interior sample chapter for a 7 × 9 professional education book.