Skip to content
9th CollectivePerspective. Practice. Possibility.
← All work

Design / Art/Creative Direction

USAging / NADTC: Every Ride Counts

National Association of Area Agencies on Aging

Campaign Flyers: Local service information sits within a recognizable campaign identity.
Outdoor Advertising: A billboard brings the transportation message into the community.
Adaptable Digital Creative: Social materials introduce customizable campaign resources.
Local Outreach: Hopelink materials adapt the campaign for local and multilingual outreach.

Scroll or use arrows

14 slides · Select an image to open the full-screen gallery.

Challenge

Older adults, people with disabilities, and caregivers needed clearer information about local transportation options. A national campaign also had to adapt to the services, audiences, and resources of individual communities.

Design Approach

Every Ride Counts uses approachable messaging, representative photography, and adaptable layouts to promote transportation services. Flyers, outdoor advertising, social creative, and local materials connect a shared campaign identity with community-specific information.

My Role

Creative Director. Presented in the Design collection to show the campaign’s visual applications.

Collaborators

The original project credits name designers Annette Allen, Debbie Rappaport, Lindsey Smith, Katelynne Vizcayno, and Khanh Pham. Later campaign materials involved additional Hatcher and local partner teams.

The Approach

Insight into ideas.
Ideas into experience.

Lead With People

Photography and language emphasize participation, independence, and connection.

Make the System Adaptable

Co-branded materials provide a shared identity while making room for local services and contact information.

Reach People Locally

The campaign extends across print, digital, and outdoor settings, including multilingual community materials.

Selected Creative

A closer look
at the work.

The Result

Creative with
a clear purpose.

The archived campaign and later pilot materials show how Every Ride Counts developed across communities and formats. Hatcher’s case study documents two pilot rounds involving ten local campaign strategies. The selected work brings the earlier n4a and later USAging/NADTC materials into one project story.