Build on recognition
Use the established identity as the starting point for the anniversary mark.
Design
The News Literacy 10th Anniversary
The News Literacy Project
Challenge
The News Literacy Project needed to mark its tenth anniversary while retaining recognition of its existing identity.
Creative Approach
An anniversary mark extended the established brand into an animated commemorative video, social media, letterhead, and a special newsletter.
My Role
Creative Director, collaborating with designer Debbie Rappaport. The project scope included script writing and animation. My contribution also included motion design.
Collaborators
Creative Director: Reece Quiñones Designer: Debbie Rappaport Motion Designer: Reece Quiñones
The Approach
Insight into ideas.
Ideas into experience.
Give the milestone movement
Translate the anniversary story into an animated video.
Connect the rollout
Carry the celebration across social and print communications.
Selected Creative
A closer look
at the work.
Selected project artwork
An example from the original project portfolio.
View the Artwork ↗Motion & Storytelling
Watch the work.
News Literacy Project 10th Anniversary
An anniversary motion graphic for the News Literacy Project.
The Result
Creative with
a clear purpose.
A coordinated anniversary package connected the logo, motion, and supporting communications into one recognizable celebration.