Understand the audience
Use research to inform how the campaign speaks to people and their support networks.
Design / Art/Creative Direction
BHSB Don't Die Awareness Campaign
Behavioral Health System Baltimore
Challenge
BHSB wanted to extend an existing overdose-awareness campaign to reach friends and family as well as people directly affected.
Creative Approach
Messaging development and focus groups informed an expanded citywide campaign across outdoor advertising, radio, and digital channels.
My Role
Creative Director, collaborating with designers Khanh Pham and Debbie Rappaport and Hatcher’s campaign team.
Collaborators
Creative Director: Reece Quiñones Designers: Khanh Pham and Debbie Rappaport
The Approach
Insight into ideas.
Ideas into experience.
Create a clear message
Develop direct, recognizable campaign communication.
Extend across the city
Adapt the creative for outdoor, audio, and digital placements.
Selected Creative
A closer look
at the work.
Selected project artwork
An example from the original project portfolio.
View the Artwork ↗The visual system in use
An example from the original project portfolio.
View the Artwork ↗The Result
Creative with
a clear purpose.
The work expanded the campaign’s creative system and audience focus. The gallery presents historical campaign artwork.