Define the audience
Focus the experience on the tasks and questions of state education leaders.
Design / Art/Creative Direction
CCSSO Microsite: A Guide for States on Principal Leadership
The Council of Chief State School Officers
Challenge
State education agencies needed practical guidance for developing inclusive principal leadership and supporting students with disabilities.
Creative Approach
The microsite organized guidance, strategies, and resources into a focused digital experience. Creative direction and UX project management connected the content structure with the needs of state education leaders.
My Role
Creative Director. Annette Allen contributed design, with CCSSO and its partners informing the content. My contribution also included UX project management.
Collaborators
Creative Director: Reece Quiñones UX Project Manager: Reece Quiñones Designers: Annette Allen
The Approach
Insight into ideas.
Ideas into experience.
Organize practical guidance
Build a clear path through strategies and supporting resources.
Translate structure into design
Use hierarchy and consistent page patterns to support navigation.
Selected Creative
A closer look
at the work.
Inclusive principal leadership
A closer look at the microsite’s visual hierarchy and resource presentation.
View the Artwork ↗The Result
Creative with
a clear purpose.
The project delivered a dedicated microsite for inclusive principal leadership. The work also included a presentation on UX principles at the national convening.