Frame the Larger Idea
Build the communications around the relationship between social, emotional, and academic development, rather than treating them as separate priorities.
Design / Art/Creative Direction
Aspen Institute National Commission on Social, Emotional and Academic Development Communications Support
Aspen Institute National Commission on Social, Emotional and Academic Development
Challenge
The Aspen Institute’s Commission needed to communicate why social, emotional, and academic development belong together in education.
Strategy
The Commission sought to move social and emotional learning beyond the idea of an optional program and toward a fuller understanding of how learning works. Communications needed to reach educators, families, researchers, philanthropists, policymakers, and partners. Design helped make the evidence and recommendations accessible while keeping audience-specific publications connected to one larger story.
Creative Approach
The work translated complex ideas into publications, presentations, social graphics, and launch materials for different audiences. Hatcher’s wider engagement included communications support and a microsite for the final report.
My Role
Creative Director, collaborating with Debbie Rappaport, Khanh Pham, and Hatcher’s communications team. My contribution also included hands-on design.
Collaborators
Creative Director: Reece Quiñones Designer: Debbie Rappaport, Khanh Pham
The Approach
Insight into ideas.
Ideas into experience.
Make Evidence Easier to Use
Use editorial hierarchy, information design, and coordinated publications to help different audiences find the material relevant to their role.
Support a Connected Launch
Carry the visual system into report-release materials, social graphics, and the microsite, supporting the wider team’s media and partner outreach.
Selected Creative
A closer look
at the work.
Selected project artwork
An example from the original project portfolio.
View the Artwork ↗The visual system in use
An example from the original project portfolio.
View the Artwork ↗The Result
Creative with
a clear purpose.
Hatcher edited, designed, and produced 13 Commission publications as part of the broader engagement. The selected work shows how design helped make a complex education initiative easier to navigate.