Translate the Topic into Participation
Use hands-on activities and games based on SIS materials to introduce Census concepts in an age-appropriate way.
Design / Art/Creative Direction
U.S. Census Bureau: Statistics in Schools
U.S. Census Bureau’s Statistics in Schools (SIS) program
Challenge
A fall festival needed to introduce fifth-graders to the importance of the 2020 Census through an engaging, hands-on learning experience. Event materials had to make the activities clear and create a recognizable setting for a large student audience.
Strategy
The creative strategy made the Census something students could experience rather than simply hear about. Working with the event and communications teams, we translated Statistics in Schools resources into activities, game materials, and environmental graphics for fifth-graders. A consistent visual language helped connect individual activities with the larger “Everyone Counts!” message.
Design Approach
The design team created educational and game materials alongside event signage. A shared visual language connected learning activities with the broader Statistics in Schools program.
My Role
Creative Director. My contribution also included hands-on design.
Collaborators
Art direction: Bailey Gregory. Designers: Khanh Pham, Debbie Rappaport, and Annette Allen. The wider Hatcher and partner teams supported event planning, communications, and delivery.
The Approach
Insight into ideas.
Ideas into experience.
Design a Coherent Learning Environment
Coordinate signage, game pieces, and printed materials so students and volunteers could recognize and navigate the experience.
Plan for Scale and Delivery
Develop production-ready creative for an event serving 1,000 students within a six-week planning window, in close coordination with the broader event team.
Selected Creative
A closer look
at the work.
The Event in Context
A montage of news coverage documents the Statistics in Schools festival.
View the Artwork ↗The Result
Creative with
a clear purpose.
Hatcher’s case study documents a festival for 1,000 fifth-graders in Memphis on October 28, 2019, with more than 8,000 printed materials produced. Those figures describe the broader team effort.